Client: Narada Espaço de Bem-Estar
Services:
Design and development of logo and website
The Research:
We searched for the roots of Narada because we wanted the logo and the website to be loyal to the company's own feelings. Narada is related to the meaning of this word, which was originated from Narada Muni, a divine sage from the Hindu tradition which represents the principle of life. He has traveled to visit three distant worlds – heaven, Earth and the nether-world (representing also vital strength, organic matter and spiritual energy) – in order to find life and people's well being.
Because he had great musical and communication skills, always singing hymns, prayers and mantras in devotion to God, Narada is also related to music and it is a name of an American record label which works with genres such as Jazz, World, Celtic Musica, piano, New Age, among others.
The purpose of Narada is not different from the record label which was also a source of inspiration for creating the well being space. The record label has a commitment to audio excellence and searches for “maximum detail and clarity - a truly natural sound”. Its goal is to demonstrate that art and music can positively and significantly contribute to the human goals of reaching a healthier future, more brilliant and pacific, therefore creating a better quality of life to the world of tomorrow. In this sense, both companies share goals because Narada, the well being space aims to contribute in the same way through its services.
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