Client: Agreg Business & Partnerships

Description:

The logo design was based on the quality of Agreg Business & Partnerships to aggregate value to their clients through expanding business as a whole in an innovation process of creating relationships and an increase of customer satisfaction and profitability that will constantly grow.

What give the basis for the logo design are the symbols of infinity and the circle. Among the values associated with these formats are not having a beginning, middle or end and a suggestion of a constant self-evaluation. Moreover, both suggest the absence of limits and boundaries on the size, amount or extent.

The representation of the concept of infinity is in the 3 curved black lines that join the ends, forming a sort of triangle. This design refers to the letter Aleph, the Hebrew version of which is used in the Set Theory as a symbol of infinity.

This triangle links 3 points of a circle of dots, symbolizing the choice of partnerships among a universe of possibilities. At the same time, the circles and colors suggest a continuous growth and dynamism of ideas and options. The red, yellow and green colors also reinforce some company features such as presence, trustworthiness, dynamism, honesty, creativity, interaction and flexibility, among others.

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