Client: Atlas Building & Development, LLC.
Description:
The concept used for creating the logo is based on the goals of Atlas Building & Development LLC. This company is a group composed of four companies linked to the American Construction Industry. Although they offer different services, each company complements the others and they aim to provide superior results when compared to competitors through excellence, integrity and professionalism of their services. Therefore, the logo was created to be universal for the four companies.
The logo goal goes beyond the display of their core competencies to convey the message that the most important thing for Atlas is to construct strong relationships with customers and to do ethical work that is always open to change and improvement. Therefore, the logo aims to convey a wider concept of growth and construction which includes both the company's professional and ethical missions.
Thus, the logo was created from the idea of the Atlas group as a supporting foundation for growth and construction which were considered in their widest meaning. This design created with the little blue construction blocks suggests the idea of a whole in construction and development, open to new ideas and improvement.
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