Client: 1/2 Muzza 1/2 Calabra Pizza Place Delivery

Description:
The logo for the company ½ Muzza ½ Calabra was created from a new pizza place concept, which also gives the company its name: a pizza place that is specialized in one flavor, half mozzarella and half calabria .

Then, we worked with the concept of half-half in a way that doesn't look so obvious. We've created a composition of colors and shapes that make contrasts between the background and the foreground, making appear from it a shape of a pizza. The contrasts between the contour lines of the "pieces" and the background create a circular movement effect. At the same time, they create a smooth effect of a tartan pattern, which reminds the Italian patterns.

The colors also refer straight to the yellow-mozzarella and to the red-calabria and they were designed always from the concept of half-half.