Client: MS Autos

Description:
The main idea for creating MSautos logo was to relate the concept of this company - which is a portal for publications of autos ads - to the sensation of velocity and time saving because the goal of this portal is to ease and make it faster to buy and sell vehicles through the internet. Therefore, the images chosen were those easily related both with autos and movement/velocity.

The image of a speedometer was put in the middle of the words MS (abbreviation for the name of the state) and autos, which compose the logo. These words also received different colors, making it easier to read them. The italic font and the light/shadow gradient add movement to it, making it stronger the velocity sensation. We decided to leave the ".com.br" together with the logo because it was important that it was always associated with an online company and it also carries with it the url of the website when it is published in magazines, newspapers or other digital media.