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claudia@exploringhypermedia.com
   

2007  

Client: Narada Espaço de Bem-Estar

Description:
The concept used for creating the logo is related to Narada's concept, a welcoming space linked to the well-being and personal health where the clients receive excellent treatments through the services of massages and ofurô baths. This space makes the client feel peace and have a positive experience that is in harmony with its own attitude of searching for human-being improvements and life principles. In this sense, the company's image is also associated to the respect and admiration for the environment and the human being itself, who is part of this nature.

From this concept, the logo was created with smooth traces and harmonic images. The blue color, which transmits a calm sensation and equilibrium, has these features reinforced by the curved line. This can also represent the human body laying down or resting. It can also be interpreted as a mountain saw from a distant place.

Related works :

Company's website l Father's Day Campaign